The time and places images are used and shown is highly important. Even at the same time, countries have different cultures. There are different beliefs, bans and acceptances. Right now in the UK, smoking is took very seriously. Its frowned upon. In the 60s smoking was fashionable. All 60s ikons smoked and were seen and advertised smoking, making the public want to do the same. Smoking was seen as glamourous. However as our knowledge has been improved with science and technology, we now know smoking is harmful to us.
With most public spaces free from smoking, advertising is also tightly controlled. Images of people smoking are not seen as often, usually only when it is linked with anti smoking companies. The main worry with showing these images are the effect that it can have on influence young minds. Even photoshoped images are being scrutinised as our children want and try to look like the edited models.
Whereas in Italy and similar countries smoking is not as restricted. Their bans are not as tightly reinforced and smoking is still seen in many fashion images, like italian vogue.
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| Italian Vogue’s July issue |
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